Showcasing for the very first time at Fashion Forward (FFWD), ICONIC unveiled ‘THE ICON’ a capsule collection of key pieces that would very easily translate from catwalk to wardrobe. To celebrate this special collection, ICONIC hosted a Selfie party inspired by the worldwide phenomenon that is selfies and ‘THE ICON’ was launched in a unique fashion presentation. ICONIC was also the only high-street label that featured in the interesting line up for Day 1 at the FFWD.
To set the mood and do justice to the theme, the venue had mirror like reflecting walls that formed the main stage. For the fashion presentation there were island like podiums that were set in three different locations with reflecting surfaces. The models strutted on the podium to a fabulous music mix which also saw a model break into an impromptu jig creating excitement. The roaring party saw the guests taking selfies against the reflecting walls with #myiconicselfie which appeared live as they posted on special selfie screens that were set up at the venue.
Inspired by the idea of being in love and expressing yourself as someone who defines beauty and loves to be the center of attention, ‘THE ICON’ is inspired by the latest catwalk trends from the Autumn Winter collections across the world and is a blend of the best styles for the season.
Speaking on the sidelines of the ICONIC Selfie Party, Raza Beig, CEO, Splash and Iconic said, “Fashion Forward is the best industry platform to launch a novel concept and hence we decided to showcase 'The ICON' to an audience of fashion industry enthusiasts and experts. To make the launch 'Fashion Different' a concept that Iconic embodies we hosted a Seflie party and in that a 10 minute fashion flash presentation was done to showcase the line. Staying true to our high-street price points with little variations, the pieces in our collection promise to cater to our audiences’ love for opulence and haute couture with textures and detailing significant to the coming season.”
For women glamorous pieces in fabrics like sexy velvets, glamorous organza, taffeta with a tasteful dash of embellishments will ensure you are the talk of the town. Cocoon shaped dresses in Lamé and scuba material, wide leg pants, structured skirts and asymmetric dresses will make an appearance in the collection.
For men the focus is on interesting separates created to add flamboyance and panache to their look. Expect to see velvet tuxedos, embellished sweatshirts, bomber jackets, joggers and duffle trench coats in an array of fabrics ranging from textured leather, neoprene, boiled wool and quilted fabrics. Digital sculpture prints with subtle embellishments will also be seen in some key pieces.
The collection will be available in ICONIC store at The Avenues, The Mall, Level 1 from September 2014