ICONIC, the fashion different haven for the trendiest fashion in the region launched its Autumn Winter 2016 collection at its first ever youth fashion show which saw talent from across schools and universities walking the ramp. ICONIC groomed 40 budding models shortlisted from across Dubai to showcase their new collection to a 600 strong audience at Waldorf Astoria, The Palm.
With streetstyle becoming a staple these days and just as sought after as the runway shows, the overall theme of the show highlighted that aspect. The models sashayed down the runway in the brand’s latest collection which highlighted some of the major trends of the season. With undertones of sports luxe the show was all about the cool urban culture vibes that one could see in the distant future.
“The students really stepped up their game to put up a show that was nothing short of professional and top notch. It encouraging to see this much passion and dedication in young students to follow their dreams. The ICONIC Fashion Show Experience is a platform for young talent to get a boost and really showcase what today’s youth look for in fashion,” adds Raza Beig, CEO Splash & ICONIC and Director- Landmark Group.
The collections showcased key trends from the Winter’16 season and early trends from Spring’17. This included: SARTORIAL CHIC - Contemporary tailoring is the key attitude for the season with clean and simple cut details. FLORA FLADGE - 60s Mod Culture of High life and Glamour. A Semi structured collection fit for a modern day woman, adourn with laces and embellishments that add sophistication.
DARK ROMANCE - An eclectic mix of Dark and Victorian Romance. The Printed Rosettes, embellishments, and dramatic mix fabrics make an urban glamarous look. Radical Rustic - A gobal traveller collection fit for adventures and comfortable wardrobe. The collection is inspired by the constant movement of a bohemian woman who aims to discover and rediscover the world. It is consists of eclectic color palettes of rust, brick red and other elements that fill the boho look.
For men the collection included HUNTING DINO- this casual outdoor collection features slim fit chinos, textured sweatshirts, and rugged denims thus giving it a rustic look. The leather jacket completes the look added with ruck sack and camouflage sneakers. Dino prints add pre-historic references to this playful collection. PLAYABLE - this winter 16 capsule reflects the increasing demand for more considered elevated approach to boy’s active wear.
A core palette of grey marl, ecru and back teams up with pops of red to make it a must have play solution. Sweats, tees and joggers all encourage mix match approach. Prints and patterns are bold and geometric influenced by dissected baseball pitch and arena. GENTLEMEN OF NEVADA - delivers an unexpected yet classic look. Opposing elements are brought together to create combinations highlighted with neat bottom turn ups and preppy belts.
Deep red has been brought into play to lift up this collection. Boxy Puffer is paired with dobby button down shirt and denims to reflect the unexpected pairings. This collection is quirky treat in itself.
Catch the latest updates on the brand and highlights from the show on Instagram @iconicstoreme and on Facebook at I Am ICONIC. Head over to ICONIC and shop the latest autumn winter collection available at The Avenues, The Mall, Level 1, Salam Mall in Salmiya and Sama Mall.