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ICONIC decks up with Autumn-Winter collection
September 9, 2015, 5:27 pm
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Although a welcome relief from the scorching summer, the brief autumn in Kuwait can unexpectedly turn to winter and many a wardrobe in the country are already undergoing seasonal shifts. Welcoming the season with a new fashionable collection, the Landmark Group fashion-store ICONIC showcased its Autumn-Winter 2015 collection at an interactive event hosted at its store in The Avenues Mall, in the presence of the country’s fashion influencers, local media and management of the Landmark Group.

The collection recreates its very own 60's–90's style and street glam from across international Autumn-Winter catwalks. The return of some retro and classic shapes and designs with brighter color tones, feminine shapes and unique silhouettes, classic suit jackets, and options of squared and oversized shoulders and futuristic details are among the looks and trends featured in ICONIC’s Autumn-Winter 2015 collection.

The latest collection in ICONIC, which boasts of a mix of niche and cult labels such as Paul’s Boutique, Lipsy, UCLA, Lucy in the Sky, Zod and Being Human, incorporates splashes of yellow and blue adding colour to a darker palette of greys and black.

"As a multi-format retailer, out of the many brands, ICONIC is placed in a young, trendy, smart, high-street, and boutique-inspired fashion segment, which screams urban and contemporary styles for Kuwait – a high-fashion market, very different from other GCC countries," said the Landmark Group Kuwait COO Saibal Basu.

With its designs of the season, inspired from international fashion fairs all over the world yet suiting the market of GCC, Splash and ICONIC CEO Raza Beig commented, "This Autumn Winter, we want to provide the fashion savvy consumer complete unmatched fashion solutions with an experience that entices them to come back to our store. With the launch of our new collection, we are certain that our customers will keep stylishly warm and comfortable."   

ICONIC AW 15 women's collection

Expect 'Mod Modernism' – the very 60s-based revival – in their sleek, elegant, black and white monochromes with prints in monochrome grids, brushstroke stripes, to be dominant on key pieces like A-line dresses, midi-skirts, tailored jackets and boxy tops. Fresh colors like pale lime yellow and blue make an appearance to break the color scheme.

Fit and flare dresses, shift dress, trench coats, circle skirts are the ruling pieces in this collection inspired from the 90’s. The Neo Sports trend evolves daywear and sportswear with a very luxe feel to it and graphic elements for some drama. Fabrics such as bonded mesh, scuba, lasercut adds variety in the collection in colors like metallic silver, sulphur spring yellow and jet black.

The evergreen Military Vibe is here to stay and this collection showcases the trend with a contemporary feel in a soft daily wear look. Uniform inspired pieces get a luxe finish with the use of luxe materials and details such as patch pockets, epaulettes and tailored belts. Fabrics like silk crepe and cupro are dominant in colors like olive green, orange, yellow and blue. Think collar maxi dress, military jacket, military inspired jumpsuit and military skirt with tribe print.

The collection Dark Delicacy embodies the sensual spirit of women. Expect a romantic look with the richness of lace. It is all about the glam and oomph with iridescent sequins, hexagonal beading and delicate beading on luxurious fabrics- Chantilly, velvet and lurex tweed. The elegant evening wear can be seen in key colors like evergreen and pirate black with prints like petrol shine adding the gloss touch. Make heads turn when you slip into embellished halter and fish tail maxi dresses, sequins peplum top and pencil skirts and a crop jacket with a tailored jumpsuit.

Street Glam, an ultra-cool look that is fun, playful and perfect for street-style Instagram posts bears edgy yet feminine pieces that have a dominant geometric feel to it accompanied by sequins to give it that extra feminine panache. The very retro check prints, which is very American, also does a cameo in the range in an array of colors like blue, silver, grey, orange and black. Sport this look in pieces like joggers, cuff pants and shift dresses.

ICONIC's AW 15 men's collection

The Urban Man is all about smart dressing and this season, in hues of grey, white, black, red and blue. He is all about being polished, sophisticated and  you  can  achieve  the  look with the Urban Mix collection of trench coats, cardigans, crisp white shirts  with  a  good  mix of suits. So many styles to choose from which you can switch easily from work to play and look dapper.

Quintessentially an evening wear range, the Party Warrior trend is embracing the party scene with a touch of luxury. Stylish men are now donning velvet dinner jackets, tailored and printed shirts, lounge suitsand ornate sweatshirts to own the night. Celebrate the season in pure decadence and do not shy away from making an elegant statement.

In addition to a wholesome fashion experience, the store’s SOHO section is full of random and cheerful knick-knacks and gifts. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites.

Head over to ICONIC and shop the latest Autumn Winter collection available at The Avenues, The Mall, Level 1 and at Salam Mall in Salmiya.           

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