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Huawei overtakes Apple in market share
August 15, 2018, 3:19 pm

Huawei overtook Apple and moved up into second place in market share of worldwide smartphone shipments in second-quarter of 2018 according to data from industry analyst IDC. The company shipped over 54 million handsets in the second quarter compared to the 41.3 million iPhones that Apple sold. Both contenders are still a long way from smartphone leader Samsung that sold 73 million units in the second-quarter.

“The arrival of Huawei in the second position marks the first quarter since 2Q10 where Apple has not been the number one or two smartphone company in terms of market share,” IDC said in its press release.

According to IDC’s figures, Q2 market share breaks down as follows: Samsung had 20.9 percent, Huawei had 15.8 (a new record for the company), and Apple had 12.1 percent share. Xiaomi and Oppo rounded out the top-five list. Apple is expected to release as many as three new iPhone models in September, so Huawei’s time in the second-place spot might be short-lived.

But the big jump — an increase of 41 percent in shipments for Huawei year over year — was driven in large part by the company’s Honor brand. IDC says Honor phones accounted for two thirds of the near 16 million jump that Huawei made in the quarter. Nearly 4 million Honor devices were shipped outside China.

Even on the more premium side, Huawei fared very well, with the P20 and P20 Pro drawing “strong demand” throughout the quarter. Huawei led market share in China and accounted for 27 percent of shipments there.

Huawei’s jump to second position comes despite it being an insignificant player in the vast US mobile market. Concerns over Chinese government spying have derailed the company’s hopes of growing its business and partnering with major carriers in the US. 

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