Home Centre, the largest home retailer in the Middle East, has won the Service Hero award in the Home Furniture category for the second consecutive year in recognition of its commitment to providing outstanding service and value to its customers.
Service Hero is he Arab world's only 100% consumer-powered customer satisfaction index, which rates 17 industry segments – including cafés, retail banks, mobile operators, home furniture, electronics, and airlines – for customer service. Upon nominating leading brands across every segment, the Service Hero launches a year-long voting process that culminates in the selection of a single winner in each category.
Launched in 2010, the index has counted over 150,000 consumer votes on more than 300 private sector companies in Kuwait and has lately expanded its reach to the UAE.
Competing against 15 large multinational brands in the Home Furniture category, Home Centre, which has six stores in Kuwait, received the Service Hero award based on votes cast by customers in Kuwait from 2016 to 2017. Voters ranked the brand on its reliability, speed of service, value for money, product quality, convenience, staff attitude and competence, as well as call centre and website quality. In addition, they compared the expected and actual service experience and rated factors such as overall satisfaction and likelihood of recommending the brand to friends.
Accepting the award at the Address Hotel, Dubai, Médéric Payne, CEO of Home Centre, said: “We are delighted to receive this prestigious award for the second year running. What makes the validation even more special is that it comes from our customers, who have always been the prime focus of every initiative and launch at Home Centre.”
He added: “We aim to bring them only the very best – both in terms of products and experiences – and this recognition reinforces our long-standing dedication to exceptional customer service. Such distinctions motivate us to double our efforts to ensure we remain the preferred home shopping destination in the region.”
To guarantee results that are impartial, objective and accurately reflect the voice of the consumer, Service Hero has partnered with the American Customer Satisfaction Index (ACSI) and is a member of the European Society for Opinion and Marketing Research (ESOMAR).