The Ministry of Health launched Sunday an awareness campaign on the breast cancer prevention as part of a national program which coincides with the Breast Cancer Awareness Month, an annual campaign that falls on October to increase awareness of the disease. Speaking at a press conference, Chairperson of Early Detection of Breast Diseases Project Dr. Hanaa Al-Khawari underlined the importance of the early detection of the disease as this will help in treatment.
The campaign is part of various activities of the program during this month represented in coordination with the primary care centers to launch the several-day awareness campaign, she said. The campaign will include press statements, publications, interviews, brochures that will be distributed at malls, hospitals and universities, she noted.
It was coordinated with Kuwait International Airport and Kuwait Airways to broadcast an awareness film on breast cancer on their screens, and signboards and brochures at supermarkets in collaboration with the Union of Consumer Cooperative Societies, she said.
A consultant of obstetrics and gynaecology and an expert of breast cancer awareness will come from Saudi Arabia on October 25-29 to hold discussions on the disease in Kuwait, she added.
A special competition is to also be launched on social networking sites on Sunday and runs until the end of the month aiming to urge citizens and residents to contribute to raising awareness on the early detection of the disease, she made clear. At the end of the campaign, a festival would be organized by the end of October at Marina Crescent Hotel, she concluded.