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Harley-Davidson launches Discover More in the Middle East
June 16, 2014, 4:17 pm

One Harley-Davidson Street Glide motorcycle took to the spectacular roads of the Middle East this week to kick-off Discover More, an iconic touring ride experience launched by Harley-Davidson that will see the bike complete a 20,000km tour across more than 30 countries.

The Discover More Street Glide was taken on a journey of discovery by a series of passionate riders throughout the Middle East, and starting in Jordan, included epic ride experiences through the twisty roads of Mount Nebo and Panorama, the Dead Sea, the desert tracks of Wadi Rum and the stunning sights of the Rose City, Petra. The tour then headed to Egypt and gave Discover More riders the chance to capture the country’s wealth of history, as it made its way through Nuweiba, Sharm El Sheikh, Ras Sedur, Suez, Cairo and the famous Pyramids of Giza.

Discover More is enlisting the service of over 50 specially selected riders to take the bike across Europe, Middle East and North Africa, which include social media fans, celebrities, journalists and influential touring riders. The bike now heads over to Southern Europe and beyond before arriving at European Bike Week, Austria on the 6th September 2014.

The first rider to take Discover More to the roads was renowned chef and riding enthusiast Claude Abry, who combines his passion for cooking and good food with his love of motorcycle touring.

Speaking after the ride through Jordan, Claude commented: “Cooking and enjoying good food whilst touring on a motorcycle is the perfect combination for my ideal ride. These are the passions that bring together my family and friends, so it was fantastic to combine these for the launch ride of Discover More. The tour I completed on the back of a Harley is perfect for all different types of riders to experience the incredible sights and cultures of Jordan, so I would definitely urge everyone to test ride a Harley touring bike and go and explore the country.”

In Egypt, the Discover More Bike was ridden by football celebrity Hazem Emam, who recorded his own Harley-Davidson touring story. The moments of emotion, adventure and discovery of the whole tour are currently being captured through social media and the Discover More website ( by Harley-Davidson’s roving content and production team as fans across the globe tune into the real-time updates, photos and videos from the ride.

Join the conversation on social media using #DiscoverMore2014 and for more information on how to test ride a Harley-Davidson touring motorcycle in The Middle East, please visit

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