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H&M is now open at The Avenues - Kuwait
September 24, 2018, 10:57 am
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H&M will now take customers to the next level of fashion – the new global flag-ship store is now open in the First Avenue – The Avenues Mall, Kuwait.

The new flagship store is the largest in the world, spanning more than 7,000 sqm – surprising customers with new store features, such as the ‘Click & Collect’ lounge.

The store will offer a personal and seamless omni-channel shopping experience, letting customers move easily between H&M’s channels and touchpoints, making fashion more accessible than ever.

Customers will be able to shop at hm.com from inside the store, either placing orders directly with the assistance of staff members, or themselves using H&M iPads in the Click & Collect lounge. Fashion will truly be available at their fingertips.

Customers can now see a total refresh in the Beauty Department, where they will be able to experiment with a variety of products, guided by H&M Beauty specialists.

The area features Hollywood-style vanity mirrors and make-up artist chairs, allowing customers to try everything from lipsticks, to eyeliners, foundations, powders and more. Excitingly, H&M has also launched a new Fragrance collection – which is available in a variety of feminine scents.

The H&M Home department is set out in a way never imagined before – beautifully designed collections come to life in aspirational room-set displays, allowing customers to shop fashion for their home with greater inspiration.

A special monogramming service allows home fashions to become personalized – with customers able to add embroidery to everything from cushions to bed linen, bathrobes and towels. For kids, there is a permanent entertainment area on the first floor, where they can have fun and play whilst the adults are shopping.

There is also a free cinema, showing the latest cartoons and films, alongside comfortable seating for all. In addition, kids can play on the virtual reality car simulators – situated right next to the cinema.

The store design itself stands-out from the rest, from a striking marble façade and giant digital screens on the outside, to real foliage walls and a stunning feature staircase on the inside.

In addition, if customers are looking for a moment to relax during their shopping, they can visit the chill-out lounge, set aside from the shop floor, which will feature comfy seating for them to enjoy a break in. What’s more, customers can now have their clothes tailored in the fitting rooms, for the first time in H&M Middle East.

For more information please contact Saad Al Ghabra and Melissa Kaan: Email: saad.alghabra@alshaya.com melissa.kaan@alshaya.com Telephone: (+965) 22080158

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