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Google’s new app brings world’s art to smartphones
July 24, 2016, 1:20 pm
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Google’s newly launched Arts & Culture app allows users to access works of art from thousands of museums across 70 countries from their smartphones. The Arts & Culture application was available previously on both iOS and Android, but this release combines a number of Google’s more advanced technologies to make discovering, appreciating and viewing art a more immersive experience.

The new app release goes beyond offering only static images and text and instead offers tools to search art works by any keyword, browse by color, as well as see an artists’ works evolve over time. It even supports 360-degree virtual tours, which you can view in Google Cardboard, and a feature called ‘Art Recognizer’ that will identify the painting in your camera’s viewfinder at select museums.

While these features help the app’s user discover and understand art, one of the app’s more interesting features is its support for virtual tours. Already, the company has been working to offer ways to virtually visit famous landmarks, natural and man-made wonders, and more through its “Expeditions” program, aimed at bringing virtual field trips to schools.  

Using a virtual reality viewer like Google Cardboard, the app lets you do things like tour the street art scene in Rome or look around the ancient Greek temple of Zeus, for example. When available, these tours are indicated in the app with a little Google Cardboard icon.

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