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Follow your artistic pursuits
August 21, 2017, 12:17 pm

Stuck in an uninspiring job while daydreaming about creating a company that allows you to express your creative side? Though it might seem like a stretch to turn your love of color, design, or creating into a full-time career, it’s definitely not impossible with some solid planning. To learn how to bring your dream to life, here are some tips.

Set the stage:  When you first decide that you want to quit your day job to be an entrepreneur, it’s important to figure out how your new lifestyle is going to be funded — and also how you will continue to cover your living expenses. You should definitely assess how much cash you will need to start your business. Think about things like the cost of a website, the cost to manufacture, or the cost of the raw materials.

Do as much as you can during your free time: Leaving your job to start your own business can be daunting.  Which is why you shouldn’t waste a second of your free time, but work towards launching your business.

Determine your strengths and weaknesses: When you’re first starting out, it’s likely that you will be a one-woman operation or have a super small team. Because of this, it’s important to be honest with yourself about your strengths and weaknesses. Hence, you should considering hiring other people to help you out. This could even be a freelancer for a couple of hours a week to help you with tasks that aren’t your strong suit.

Reach out: Friends, family, and networking contacts can be super valuable when you are first starting out. People love to share their experiences and knowledge with women who are setting off on a new endeavor, so don’t be afraid to reach out to strangers. There is so much to learn from others who have done this before. Reach out to people you respect who have demonstrated success in their field, and ask them for a phone call or to meet for a cup of coffee. Be direct with your asks. Share why you want to connect and what you would like to learn from them.

Define your style:  It’s important to do research that will help you define your unique style, helping set you apart. Ask yourself : What kind of product are you creating? What kind of materials will you use? Who’s your target customer? You can use your responses to help define the voice of your brand. Whatever you do, make sure it has a cohesive look and feel.  To stay true to the brand you are creating, maintain a consistent aesthetic.

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