Flower power is making a bold statement as Giordano launches its new Summer collection in the Middle East. The exclusive and limited edition women’s wear collection embraces one of the season’s dominating fashion trends – floral prints, while staying true to the brand’s casual and essential style philosophy.
“Giordano is in full bloom this season with the launch of our Summer 2014 collection. The timeless and classic beauty of Secret Garden is the collection’s motif providing a feminine and eclectic design in a smart casual style,” said Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International.
Available in select Giordano stores in the UAE, the strikingly feminine collection range of floral printed t-shirts are made with different fabrics and in different shapes; from soft jersey cotton to light materials as chiffon, the t-shirts silhouettes are a mixture of relaxed lines and loose fit proportions such as the kimono shaped tops.
The daisy print tops can be paired with solid color skinny denims and pants for a complete look. Also part of the collection is the sleeveless stretched jersey dress – available in melon and crème shades - with waist tie-up detailing. The color palette ranges from subtle colors like sand and white pearl, to turquoise, mint green and melon.
In addition to the Giordano Summer collection, the linen range featuring shirts, pants and dresses for both men and women is now available in all Giordano stores. Beating the summer heat is easy with linens known for its exceptional coolness and freshness. Made using 100 per cent linen and linen cotton as well as 100 per cent soft-combed cotton a natural fabric valued for its coolness and freshness, the linen range even get softer and smoother when washed.
For men’s relaxed casual style, the range carries shirts in stripes, checks or plaid highlighted by roll up sleeves and band collar, blazers, shorts and trousers in variety of colours.
Fresh colours of white, natural, black, pastel yellow and bright shades of pink and red dominate the women’s linen range. From shirts, cotton tops, drape women’s blouses, drawstring trousers and long dress shirt, the UAE’s fashion set will have plenty of choices to mix and match for a playful summer look.