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Fashion Brand Heats Up Winter with Incredible New Collection
October 18, 2014, 1:12 pm

Thriving value-fashion brand, twenty4, launches its most impressive collection to date for the upcoming season. Following on a steady expansion throughout the GCC, the latest Fall/Winter collection from twenty4 showcases a vibrant and trendy range that has become the brand’s signature.

Since twenty4’s launch a year ago, customers have enjoyed benefits of the brand’s unique value-fashion concept that offers chic, exciting and cool fashion at incredibly affordable prices. This value for money contributes to the brand’s increasing popularity amongst its target consumers that include men, women, young adults and kids.

From the stable of the highly successful retail group, BMA International, twenty4 opened its first outlet in Abu Dhabi at The Dalma Mall in October 2013. The successful launch led to widespread public enthusiasm for the fashion concept resulting in a sustained expansion throughout the region, including stores in Saudi Arabia, Bahrain, Kuwait, and the UAE with Oman and Qatar launches also imminent. The store’s vibrant layout, with clearly segmented departments, offers an inviting ambience for fashion shoppers to enjoy their impressive new collection.

The new range, themed, ‘My City. My Season. My Value.’, with its distinctive city chic feel, is all about urban eclectic, where great styles and colors mesh together for a typically stunning twenty4 collection, including all the hottest trends from animal prints to denims. There is also a new dedicated teens range due to escalating public demand by the ever-trendy Millennials. The fact that twenty4 offers such ultra-modern fashion at remarkably affordable prices only compound the escalating popularity of the brand.

Look out for the revamped store fronts (windows and signage) that exhibit the collection in the brands most ambitious and accomplished campaign, that only reflect how far the store has progressed over the year.  Echoing this sentiment is Concept head, Tarique Azmi, who stated, “This season’s collection is better than ever as we brace ourselves to warm up this winter with fashion so hot, it sears the ground from the catwalk to the sidewalk and all this at an unbelievable value.”

This latest collection, along with the vast expansion in the GCC, is a clear statement that twenty4 is here to stay. The brand shows no sign of slowing down as the incredible fashion is sustained at incredible prices much to the delight of a public, whose fondness of the brand only consolidates it as the destination store for the most affordable trendy apparel.

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