Inspired by the spirit of Ramadan in spreading moral behavior, Fantasy World is jointly working with the Kuwait Red Crescent Society (KRCS) on a campaign entitled 'Donate a Toy'. This collaboration was celebrated during a launch event that was attended by the local press; taking place at Fantasy World’s the Avenues store on 23 June, 2016.
Customers are invited to visit Fantasy World’s store at the Avenues and purchase a toy of their choice and then place it in the donation box, whereby against each toy that has been donated Fantasy World will match these donations. These toys will then be collected and given to the Kuwait Red Crescent Society, where they will distribute the toys to less fortunate children in Kuwait during Eid. This activity falls in line with Fantasy World’s continuous efforts to conduct and encourage moral behavior within the community by working towards making people happy.
Commenting on this initiative Fakhri Al Balki, Fantasy World’s Retail Manager, said, “Ramadan is the season of encouraging righteous behavior and is celebrated by spreading virtuous manners; hence, we at Fantasy World would like to collaboratively work with the community hand-in-hand and to put a smile to those less fortunate children by gifting them brand new toys. Social giving is part of the brand’s on-going commitment, to give back to the community is the ultimate philosophy, make children happy, not only those who are able to afford toys but also to those who cannot is our effort in this campaign.”
Since its inception, Fantasy World has initiated a wide array of initiatives targeted towards the local community. As giving is part of the Kuwaiti community’s tradition and norm, the company honors this by creating such charitable campaign.
It is noteworthy to mention that Fantasy World marked its 20-year anniversary and plans to spread the joy and celebration with the local community all year long. Fantasy World complements this occasion by creating this initiative.
Those who wish to take part in this initiative are invited to visit Fantasy World’s store located in the Avenues mall. To know more about the brand’s on-going activities, customers are encouraged to visit any of Fantasy World’s social media platforms, Facebook (fantasyworldtoyskuwait), Instagram (fantasyworldtoys), and YouTube (fantasyworld Kuwait).