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Facebook enhances revisiting your memories and milestones
September 5, 2017, 4:57 pm

Facebook last week began expanding and enhancing its popular ‘On this Day’ sharing prompt.  New features to the two-year-old sharing option, which allows users to revisit their memories, as well as celebrate milestones related to their friendships on the social network, include focus on more recent memories.

While ‘On This Day’ provides a look back in time, starting with memories from the same day last year, the two new options added now will instead focus on your more recent happenings. The company will now begin to bundle your past posts into monthly or seasonal sharing prompts. For example, you might see recap stories for things like your summer memories or your January memories.

Like ‘On This Day’, these new sharing prompts are private to you, unless you choose to post them to your Facebook profile. They wi’ll also appear in your News Feed, where you will see the collection of photos Facebook has picked for you along with the ‘Share’ button below.

The recap feature arrives at a time when Facebook is struggling with user acceptance of its Snapchat Stories clone, which unlike Instagram Stories, has not taken off. Facebook even began showing grayed-out images of friends’ photos earlier this year in Stories, in an effort to increase usage.

Facebook believes that Stories is simply a new sharing format that every network will eventually offer. However, many people think of Facebook as a more permanent record of life events, due to its ability to surf old memories, search or scroll back through timelines to see historic personal moments, like the date you got married, started a new job, moved to a new home, and so on.

In addition to this, Facebook is also today launching new friendship milestones. While the social network already allows users to celebrate their friendship anniversaries on Facebook with playful posts and videos, these new moments will focus on notable achievements — like when the number of friends you have hits a nice, round number like 100, or when your posts have been liked 1,000 times, for instance.

The company also says. Facebook has improved its filtering process to keep those memories associated with negative events or feelings from popping up in its suggestions. Features like these are minor updates in the grand scheme of things, but they have a larger goal: to keep users posting to Facebook.

This comes in the face of recent reports detailing how Facebook sharing, specifically ‘organic sharing’, meaning personal updates, was in decline. Since then, Facebook has made a number of changes to make sharing and participating more engaging, as with the rollout of colored backgrounds for status updates, support for GIFs in comments, among other things.

Facebook says the new features are rolling out now, and will be expanded to include more prompts in the months ahead.

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