A new benchmark in the luxury high performance car segment in Kuwait was set this week with the launch of the Lexus RC Coupe and RC F Coupe on Wednesday, 19 November. Mohamed Naser Al Sayer & Sons Company, one of the Al Sayer Group Holding Companies, and Lexus announced the launch of the two breath-taking cars with a press conference at the Lexus Center in Shuwaikh, followed later by the glittering unveiling of the cars at The Avenues Mall.
Launch of the highly emotive coupes signal the entry of two cars that are not only visually dynamic and handles exceptionally, but also stirs emotions from the pure driving pleasure it delivers. With its deeply contoured lines, futuristic profile and elegant modern interiors the cars reek of luxury and performance. With its revolutionary ride, precise handling capabilities and invigorating performance, the RC models are a brilliant showcase of the best from Lexus. Together, these qualities create an irresistible emotional appeal to a new generation of Lexus customers.
Mubarak Naser Al Sayer, Group CEO, said at the launch that ever since its premiere in December 2013, the visual impact of the RC has been breath-taking. Now, with its launch in Kuwait, we aim to show that besides breath-taking, the two models embody the spirit of radical change that underpins the design and futuristic concept of these cars. With its powerful and responsive engine, phenomenal handling and an equally engaging interior, the RC is truly a unique high-performance machine. The RC, which he said stands for Radical Coupe, blazes a new path for the Lexus brand in the country.
“The Lexus RC coupe injects emotional appeal into the Lexus DNA that is already synonymous with build quality, refinement and reliability, said Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation.
According to Lexus RC chief engineer Eiichi Kusama, “Three points – design, performance and advanced technology come together in the RC. We had to surpass conventional production line standards to build the characteristic contours of RC and endow it with unique power and ride capabilities. This has resulted in a car that is not only visually impressive but also delivers an outstanding driving experience.”
“The RC F has been designed and built to enable drivers of all skill levels to enjoy fun-to-drive performance,” said Lexus RC F chief engineer Yukihiko Yaguchi. He added, “The RC F coupe reinforces the credentials of Lexus as a leading player in the high performance car segment and lives up to the philosophy that F models must be fully capable not only of competing on racing circuits, but also in being able to immerse ordinary drivers with its pure driving pleasure on public roads.”
With its superb styling, unprecedented power and handling capabilities, the two RC coupes are bound to take Kuwait’s roads by storm.