Luxury Italian fashion brand Dolce & Gabbana has launched its first collection geared exclusively toward Muslim women. The Dolce & Gabbana Abaya fall/winter 2016-17 collection includes a range of abayas and hijabs in the label’s bright and colourful prints.
Dolce & Gabbana describes the Abaya collection as "a reverie amidst the desert dunes and skies of the Middle East: an enchanting visual story about the grace and beauty of the marvelous women of Arabia". Prints include Dolce & Gabbana staples such as flowers, fruit and polkadots.
Women from wealthy oil states have long expressed their flair for fashion with pricey handbags and shoes, visible when worn with an abaya and hijab. Currently, Dolce & Gabbana operates boutiques in Turkey, Azerbaijan, Saudi Arabia, Lebanon, the UAE, Qatar and Bahrain. Dolce & Gabbana is not the first luxury name to embrace the abaya and hijab worn by Middle Eastern consumers around the world.
Many brands also design Ramadan collections as the religious holiday is a time of increased shopping activity for Muslim consumers. Online retailer Net-A-Porter, for instance, offers a “Ramadan Edit” of gifts tailored for the Muslim holy month.