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Cosmetic brands abandon Kuwaiti blogger after brash remarks
July 28, 2018, 3:51 pm

The Kuwaiti blogger, Sondos Al-Qattan, who runs a website endorsing cosmetic brands through online make-up tutorials, has seen major brands severing ties to her following her inconsiderate comments about domestic helpers.

Among the top brands that dropped her last week are Max Factor Arabia, MAC Cosmetics, Anastasia Beverly Hills (ABH), the French perfume brand M. Micallef, the UK-based Chelsea Boutique, as well as cosmetics brands Shiseido and Etude House. In severing ties with the blogger, the brands said the views expressed by Sondos were not representative of the values and principles held by them, and they could not consider continuing to be associated with her.

At the center of the controversy is an online video post in which Sondos criticizes the new labor agreement between Kuwait and Philippines, which among others allows Filipino domestic helpers to have a weekly day off and restrains employers from holding passports of their employees.

Public outcry at her insensitive remarks on video, which has since been taken down, has also led to her Twitter account no longer being public, though her Instagram account continued to operate.

In response to harsh online condemnation and abandonment by brands, an unapologetic Sondos has attempted to give the controversy a religious and nationalistic fervor by commenting that the campaign against her is an “attack on Islam, the Hijab and Kuwait”.

She also threatened the brands that had dumped her by saying she would ask her loyal followers to boycott the brands involved. But, not surprisingly, many of her ‘loyal’ followers have also sought to distance themselves from her. The latest count of her Twitter followers show a drop from the earlier 2.3 million to just a few thousands.




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