Forgot your password?

Back to login

Chinese brands dominate global smartphone shipments
October 8, 2017, 5:03 pm

According to the latest research from Counterpoint’s Market Monitor service, global smartphone shipments grew 3 percent year on year (YoY), reaching 367 million units in second-quarter of 2017.

The Counterpoint report also showed that Chinese brands now hold a record 48 percent of global smartphone market share, with six of the top ten brands being Chinese. With their overseas smartphone shipments increasing year on year, Xiaomi, Vivo, Oppo and Huawei were the fastest growing Chinese brands that continued to scale aggressively beyond mainland China.

Huawei, China’s leading smartphone maker, surpassed Apple’s global smartphone sales for the first time in June of this year. Thanks to the company’s consistent investment in R&D and manufacturing, as well as aggressive and creative marketing, Huawei came in only behind Samsung in global sales. Driven by its strong performance in emerging markets, Huawei shipped a record second quarter shipments of 38.4 million units, up 20 percent annually.

Brands are striving hard for new forms of hardware differentiation including bezel-free, alternative aspect ratio and dual screen smartphones. Currently such hardware differentiation is happening at the flagship level but we can expect such design changes to percolate to lower price bands in time. This will augment growth in the mid-range smartphone segment from later in 2018 said Counterpoint in its report.

The competitive landscape is also changing drastically across many regions. In developed markets the top three brands are strengthening their hold. In emerging markets meanwhile, rankings continue to be volatile, with new players also entering the top-ten rankings within a few quarters of launch.

This has led to various strategies by OEMs to counter competition, including tie-ups with telecommunication operators, cutting down excessive portfolios and even offering devices for free. “We expect further innovation, and desperation, in go-to-market strategies by different OEMs as they struggle for traction in fast-moving market environments,” said Counterpoint.

Meanwhile, Samsung led the smartphone market by volume with a market share of 22 percent in Q2 2017, with its smartphone shipments recording a marginal growth of 4 percent annually during the quarter.

Share your views

"It is hard to fail, but it is worse never to have tried to succeed."

"Envy comes from wanting something that isn't yours. But grief comes from losing something you've already had."

Photo Gallery