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Charlotte Tilbury brings her magic to Kuwait
October 19, 2017, 5:50 pm
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“Give a woman the right make up and she can conquer the world” is the motto of world renowned make-up artist, founder and creative director of the eponymous beauty and skincare brand, Charlotte Tilbury Beauty. 

Charlotte Tilbury was in Kuwait recently to launch her first store in the Middle East, and her first standalone Beauty Wonderland outside the UK in partnership with international retail franchise operator M.H. Alshaya Co.

At the opening of the stunning, two level store, in Grand Avenue at The Avenues Mall, Charlotte Tilbury was joined by Alshaya’s Executive Chairman, Mohammed Alshaya and British Ambassador to the State of Kuwait, H.E. Michael Davenport for the inaugural ribbon cutting.

Following the launch, Charlotte Tilbury said: “I am so thrilled to be back in Kuwait - it is a dream come true to officially open my first ever Beauty Wonderland in the Middle East at The Avenues Mall tonight!!! I cannot wait for all of the mesmerizing and beautiful Arab women to discover my revolutionary, record-breaking brand!!! You will LOVE my Magic Mirror that morphs my famous ‘10 Looks Wardrobe’ in seconds, as well as the incredible Beauty Boudoir where you can have the red carpet makeup transformation of a lifetime for every special event – from weddings to family celebrations – we have it all!! I call it a beauty playground for every woman from 18-80!!”

The 240 square meter flagship store is also the brand’s largest in the world combining digital innovation with luxurious interiors. The store can make any lady in love with make-up, which is quite the majority, feel like a kid in a candy store.

All of the interior design is befitting of the brand with rich hues and deep colors. Night crimson velvet sofas, ornate rose gold art-deco fittings and vintage Hollywood style vanity tables all add to the beauty ambience. A unique and first-of-its-kind Magic Mirror helps customers try out 10 iconic looks virtually without actually applying any make-up.

Charlotte, who has a huge fan following around the word is just as warm in person as she is in her writing and tutorials. She makes all women feel confident and beautiful not just with her make-up but also with her welcoming approach.

In a quick tete-e-tete, when quizzed about the first product she produced, she quickly shares “Magic cream” Charlotte's Magic Cream which is popular with models and celebrities as well. Her mantra is simple – red carpet skincare and makeup that is easy to choose, easy to use and easy to gift.

The highlight of the launch party was, Charlotte’s new, record-breaking, Instant Eye Palette that was available for purchase exclusively in store for one night only. With 30k fans already on the waitlist for the palette, Charlotte surprised and delighted fans in Kuwait by bringing forward a limited quantity for a 24-hour pre-sale.

Following a successful debut of the brand, in Kuwait, Charlotte looks forward to the opening of another store in the Middle East, in Doha at the end of October 2017 and her highly-anticipated Dubai store in early 2018.

By Nita Bhatkar Chogle
Special to The Times

 

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