The Canadian Food Festival at Saveco was inaugurated on 1 May and will run till 8 May, 2016. The objective of this event is to promote a wide range of Canadian products (fresh, frozen and dry) via a week long in-store promotion at Saveco stores in Kuwait.
At the opening ceremony, the Ambassador of Canada to Kuwait H.E. Martine Moreau was the guest of honour where she cut the ribbon with Saveco CEO Noor Al Qattami at Al Rai in Kuwait and celebrated with the hyper market executives and clients.
“Canada has a world-class food and agriculture sector dedicated to producing high-quality and safe products that take into account the environment. Kuwait always looks for top quality, healthy and organic innovative products from all over the world. Canada provides a wide range of natural and high quality food items through hundreds of SME companies that specialize in food sector as well as sales of commodities like wheat, lentils and canola oil. We are glad work with a top quality hyper market to promote products that are unique to Canada like maple syrup and canola oil," Ambassador Moreau stated to the media.
Canada is the world’s fifth-largest exporter of agriculture and agri-food products after the European Union (E.U.), the U.S., Brazil, and China in 2013. Ambassador Moreau highlighted that the food and beverage processing industry is the largest of all manufacturing industries in Canada, accounting for the largest share (16 percent) of the total manufacturing sector’s GDP in 2013. Underlining that in 2015, Kuwait imported nearly $32 million in Canadian products, more than 1.5x the imports of 2014. Adding that, top Canadian exports to Kuwait are: Wheat, Canola Oil, Frozen potatoes, Maple Syrup and lentils.
A guided tour of the store followed the opening where several stops for briefings and tastings occurred at the shelves holding Canadian products.
A wide range of Canadian Food and Beverage products were featured during the promotion where products were sourced directly from Canada or through local distributors of Canadian products. Featured products included maple syrup, honey, canola oil, lentils, confectionary, juices, cereals, breads, and many more.