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BEC Exchange in Association with MoneyGram, Launches Cricket-Inspired Scratch-and-Win Promotion for BEC Customers
March 15, 2014, 2:18 pm

BEC Exchange customers now have the chance to win International Cricket Council (ICC) branded items through a scratch-and-win promotion launched today by MoneyGram (NASDAQ: MGI), a leading global money transfer and payment services company. The scratch card program is possible through MoneyGram’s official partnership with the ICC, and was created to reward BEC customers in the region who enjoy watching and playing cricket

Now through April 16, 2014, consumers who visit any of the thirty four BEC Exchange location in Kuwait and send funds to friends, family or loved ones in India, Pakistan, Nepal, Bangladesh, Sri Lanka and Kenya, via MoneyGram will receive scratch-and-win cards. Every card will reveal an ICC-branded gift, rewarding the holder with items various prizes ranging from Cricket Gear, T-shirts, caps, Bags and many other items key chains, calling cards and T-shirts to baseball caps, sports drink bottles and foldable bags.

“BEC and MoneyGram partnership has provided the people in Kuwait with a very good alternative to other service providers when it comes to remitting money”, said Mr. E.D Titus, Director and General Manager of BEC. BEC has been pioneer in establishing customer reward schemes and is very glad to associate with MoneyGram in the promotion, he said. The reward for every customer , along with a change for a Grand Prize  is marked different from the other schemes were people have to manage and accumulate points for any benefit , he added .

“This is an exciting promotion for both cricket fans and our customers,” said Andrei Afanasyev, marketing director of CIS, Israel and Emerging Europe Middle East, Pakistan and Afghanistan (MEPA) at MoneyGram. “It gives every single MoneyGram consumer in Kuwait the chance to snag free gifts. The program not only is a way to thank our customers, but also furthers our initiative to promote cricket in the region. We believe the game of cricket brings friends and loved ones closer, which is MoneyGram’s ultimate goal.”

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