Aspinal of London is reflecting English spring and summer across the Middle East with raindrops, thunderclouds, umbrellas and all. Bringing a touch of the European character to Kuwait and the UAE, this quintessential British accessories brand is emphasising that there is nothing gloomy about the British summer storm with flashes of neon, metallic, dreamy watercolour prints and effortlessly classic silhouettes.
This season, the design teams have focused on the refinement of the best selling silhouettes, with a firm belief that Aspinal products should be designed to be loved for a lifetime. The team rigorously challenged the function of each key silhouette creating a crafted collection inspired by the brands own customers. This focus on practicality and continuity has been playfully juxtaposed with a bold use of colour, combining soft nudes, vivid neon’s and saccharine metallic to re-work the classic Aspinal icons.
For the men’s collection, Aspinal builds on its iconic collection of work and travel bags and accessories for men. New colours and textures have been added to key silhouettes, as well as new styles and functions, extending the brands innovative tech integration to even more of the range.
The palette is inspired by the English countryside with an emphasis on soft textures, bridle leather and classic English colour highlights through mustard, fog and cobalt linings.
The first set of the SS15 collection has arrived at Aspinal of London boutiques located in The Galleria Mall, Abu Dhabi, the launched Yas Mall, Abu Dhabi and The Avenues Shopping Mall, Kuwait.