Men are good at self-promoting and women generally are not, consequently men get ahead, women do not. Women go about their work quietly, striving to make a difference and then look to see what needs to be done next. However, they do this at their own professional peril. Women should drop this reserved behaviour and step up if they are to get their due in lieu of what they give in their work roles.
There are plenty of studies outlining the pay disparity between male and female executives regardless of education, tenure and merit. But recent research and commentary around women's inability to be heard or recognised in the workplace highlight the need for women to change their ways.
The new research supports the view that women often decide to stay quiet because they are afraid of some sort of backlash. But if they were able to choose between an imagined backlash and the prospect of a deserved pay rise, it is clear what they should choose.
Women just have to understand that they have just as much right – often more so – to ask for a pay rise as their male colleagues. It is the women’s fault that they rarely push for them, and when they do, they are likely to go about it in the wrong way.
The problem with women is they tend to look at pay rises from a personal perspective, such as whether they are liked or not. But it is important for women to realize that thing that really matters is the value they add to a company, such as what they bring to the business from the perspective of profit and loss, and return on investment. It is not personal, so women should treat asking for pay rises as a business decision. The proof of a woman’s worth is in her performance and a good performance needs promotion and a pay rise.