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Ashwariya Rai in Kuwait
March 12, 2015, 9:04 am
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To add more color to its rainbow of exclusive products, yesterday, Walter von Kanel, President of Longines, and Ali Morad Behbehani, Behbehani Group President, announced the partnership of Longines with the Behbehani Group with the addition of Longines to the multi brand boutique belonging to the Behbehani Group in The Avenues Mall, Kuwait. The ceremony was dazzling with the presence of the Longines Ambassador of Elegance and former Miss World, Ashwariya Rai Bachchan.

Henceforth, Longines will display its watch collections at the boutique in The Avenues Mall, giving customers more choice and reasons to shop. “Watch enthusiasts, collectors and customers will have the opportunity to view Longines watches in one of the largest malls in the world. The good reputation and long-term partnership of the Behbehani Group with the Swatch Group make it an ideal and solid partner for opening a new point of sale in the Middle East region,” said Walter von Kanel, President of Longines.

On the occasion of this press launch, Longines Ambassador of Elegance Aishwarya Rai Bachchan caught the spotlight with a Longines watch from the Conquest Classic collection. The brand highlighted the beautiful stainless steel and pink gold model with its diamonds set bezel for the opening of the new point of sale at The Avenues Mall. “I am very pleased to be invited to share this occasion and show my support to Longines. The sophisticated atmosphere of Behbehani Avenues Showroom perfectly mirrors the elegance of the brand and its timepieces”, she said.

Behbehani said, “having the Longines brand in our multi brand showroom is just another step closer to our aim which is to bring luxury brands from around the globe to Kuwait. Based on this new partnership with Longines, we will continue offering the customers the best shopping experience in the country”.

The press announcement in Behbehani Showroom was followed by a launch with guests and media in the evening, which was enhanced by the stunning presence of Longines Ambassador of Elegance Aishwarya Rai Bachchan.

Longines is also available in the other Behbehani Group boutiques in the following locations: Al-Hamra Luxury Center, The Avenues, Al-Kout Mall, Laila Gallery, Behbehani Complex, Souq Sharq, Marina Mall, Salhiya Comple and The Gate Mall.

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