Apple has been sabotaging devices for years with software "upgrades" that slow every iPhone and iPad except the very latest model. It's a strategy called planned obsolescence, and its one of the ways that Apple and other gadget makers are getting so filthy rich while the planet and everyone else pays.
Apple’s latest operating system, iOS 10, will be released in just a few months’ time. Anyone owning a perfectly functional iPhone or iPad bought two years ago would do well to ignore the prompts to ‘Install Now’, or they could end up with sluggish devices. Nevertheless, Apple is expected to push upgrade notification to millions of customers because every frustrated user with a slow device is another sales prospect.
The iPhone 7 is also expected in September, but already paid tech journalists and Apple fan-boys are already hyping up the next iteration of iPhone and how ‘great’ a company Apple is.
Apple, the arguably most valuable company in the world, could easily extend the life of older devices and end up with more happy customers by stopping its practice of aggressively pushing software ‘upgrades’ that appreciably slow down older devices. Also, somebody needs to point out to Apple that it should make it possible for iPhone and iPad users to easily ‘downgrade’ to the earlier software version, and return to how things were before if they find their devices becoming slower as a result of a new upgrade, without having to learn hacking skills.
Now is your chance to tell Apple to ditch its planned obsolescence and help customers who want to extend the life of their iPhone or iPad and also save money and save the planet from growing e-waste.
Apple usually plays up its green credentials, but the truth is that Apple only began investing in renewable energy, and phasing out toxic chemicals when public pressure became too strong to ignore. People power did it before, and we can do it again.