Ali Alghanim & Sons Automotive, the sole dealer of Rolls-Royce Motor Cars in Kuwait, has announced that sales of the ultra-luxury marque have soared 82% in the first half of 2014 – placing it amongst the best performing markets in the region this year. Clearly demonstrating customers’ desire and appreciation for super luxury cars as well as the strength of the Rolls-Royce brand in Kuwait, the company’s half year results illustrate the scale of its ambition to achieve record year-on-year sales and increase its market share.
Commenting on the impressive growth figures, Yousef Al Qatami, General Manager, Ali Alghanim & Sons Automotive, said: “Our sales figures for the first half of 2014 have been incredible thanks to the team’s unwavering dedication to cater for our customers’ discerning tastes and meet their exacting requirements. As representatives of the best motor cars in the world, we will not rest on our laurels – we will continue to provide a pinnacle ownership experience and focus on customer satisfaction, defining ultra-luxury and excellence in every aspect.”
The company’s impressive growth recorded for the first six months of the year is due in part to the exceptional popularity of the Rolls-Royce Wraith. The most powerful and dynamic Rolls-Royce in history, the Wraith displays hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, while also offering discerning drivers a unique character defined by power, style, drama and a hint of noir.
Unveiled to local audiences last month at an exclusive Ramadan event hosted by Ali Alghanim & Sons Automotive, the Ghost Series II is the most recent addition to the Ghost family. Engineered with Rolls-Royce’s latest industry leading technology, is it the ultimate entrepreneur’s business tool and an ideal vehicle for those seeking an oasis of calm in a hectic world – as such, it is expected to be a popular choice for the Kuwaiti clientele.
The subtle re-design of the popular Ghost family sees understated exterior changes coupled with the latest in industry-leading technology from Rolls-Royce. The result is the ultimate expression of modern dynamism and luxury, a dramatic yet graceful vehicle that is effortless thanks to cutting-edge technology.
Changes to the Ghost Series II begin in the front, where re-sculpted LED headlights encircled by daytime running lights lend the vehicle a more striking aesthetic. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy, evokes the sight of a jet’s vapour trail or wake of a fast luxury yacht and hints at the car’s dynamism.
Subtle re-sculpting of Ghost’s bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary design is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes. In addition, the famous waft line has been re-designed on Ghost Series II to lean further forwards emphasising the car’s effortless vigour.
Within the interior, the Ghost Series II delivers on its outward appearance, with the ultimate contemporary combination of luxury, technology and connectivity available today. Ghost Series II’s onboard technology ensures it is an oasis of calm in a busy, connected world.