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ALLSAINTS maiden store in Kuwait opens in 360 MALL
May 11, 2016, 11:01 am
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360 MALL, Kuwait’s iconic shopping mall owned by Tamdeen Shopping Centers, has opened the first ALLSAINTS store in Kuwait. The leading British fashion brand will showcase its new Spring 16 womens wear and menswear collections, further adding to 360 MALL’s portfolio of cutting-edge fashion labels.

The opening event saw CEO of Majid Al Futtaim Fashion, Rajiv Suri, attend along with Paul O’Regan, the Global Communications Director of AllSaints. The mall, which is currently expanding to add new stores and an enhanced F&B offering, too, is committed to serving young Kuwaitis looking for the best global trends in their home country.

The store covers 1,700 sq ft. with collections which run counter to the norm of a dictated silhouette, symbolizing the patchwork of modern life, and expressing evolution, collage, damage and repair. Existing codes are reflected in their entirety, or strikingly juxtaposed from military to bohemia, and from sleek tailoring to relaxed leisurewear.

Claudia Lopusinska, Marketing Manager, 360 MALL, said: “We are very excited about the opening of the first ever ALLSAINTS store at 360 MALL. Our mall is known across the region for its sophistication. 360 MALL is growing fast, as is ALLSAINTS regional popularity, so we are sure that together we can meet the wants of our customers in Kuwait.”

The new store also carries ‘The Capital Collection’, ALLSAINTS’ handbag line which launched in September 2015 and features 50 sophisticated styles, showcasing the brand’s 21 years’ expertise in leather, design and innovation, with new styles for Spring 16 including the ‘Pearl’, which features iconic whipstitch detailing and braided leather handles.

This marks ALLSAINTS’ second store in the Middle East by the fashion arm of leading shopping mall, retail and leisure company, Majid Al Futtaim, following the brand’s successful debut, which opened in Mall of the Emirates in September, 2015.

ALLSAINTS is a premium British fashion house with a digital mindset and an innovative approach to global branding. Headquartered in East London, the company designs full collections of womenswear, menswear and accessories. ALLSAINTS has approximately 2800 employees across 14 countries, curating every aspect of the brand experience in-house, from store design and construction to the global e-commerce platform.

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