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ALLANASONS – IFFCO at Gulfood 2014
March 3, 2014, 11:11 am

Gullfood exhibition is more than a show, it’s one of the world’s largest meeting place for businessmen to showcase their products and get into deal with thousands of prospective global business clients .Due to the tremendous increase in exhibitors and trade visitors the duration of the show has been increased from 4 days to 5 days in the year 2014.

The  Gulfood 2014 during the 23-27 February  reiterated its significance by the participation of more than 4500 exhibitors & 85000 trade visitors from various segments in the food and beverage industry.

The ALLANASONS and it’s sister concern International Foodstuffs Company (IFFCO) is one of the major exhibitors since the inception of Gulfood.

ALLANASONS Ltd is world’s largest producer and exporter of frozen halal boneless buffalo meat, as well the India’s largest exporter of frozen meat, processed or frozen fruits, coffee, fruit concentrates and purees. Allanasons is also a leading exporter of frozen marine products and cereals from India.

International Foodstuffs Company (IFFCO), based in United Arab Emirates, which manufactures and markets a well-integrated range of mass-market food products, related derivatives, intermediates and services with a broad segment of Impulse Foods, Agri-Business, Oils and Fats, Packaging and Sales & Distribution.

Over the last three decades since establishment in 1975, IFFCO has grown consistently by building complimentary businesses supported by acquisitions in the UAE and internationally. This model of sustainable growth has seen IFFCO’s transformation from a local company to a dynamic group of international companies with operation and manufacturing facilities in UAE, Pakistan, Malaysia, Tunisia, Turkey, Indonesia, China and Australia etc.

IFFCO got its own distribution network named as IFFCO Kuwait W.L.L. since last 5 years, serving the co-operative, retail outlets, hotel, restaurant & wholesale with IFFCO Brands. IFFCO group continues to invest in brands that build value for the consumer. The brands like Allana, IFFCO, London Dairy, Tiffany, Tiffany Break, Noor, Rahma, Igloo, Khaleej and Al Baker enjoy the confidence of consumers all over the world.

With a well-defined vision of  being “The preferred provider of essential and value added food to everyone, everyday & everywhere”  the Group has been making substantial investments in creating world-class integrated food processing facilities as well in developing a wide range of value added products and brands.

Due to the diversity of products, facilities, brands and innovations, they are always keen to showcase all their products under one roof and communicating the mass line of products and services it can provide to the Global customers. During the year 2013, IFFCO launched a number of new products and brands like Yonkers peanut chocolates, Almonday Chocolates, Happy Break wafer chocolates, Soft cookies, Noor margarine portion packs, Al Baker multigrain atta flour, Noor spreadable flavored mayonnaise, Igloo muhallabia and cream caramel ice creams etc.

Therefore it is no surprise that they have been consistently exhibiting their products at Gulfood with a well-integrated stand amply supported with advertisements to capture the attention of every visitor to the exhibition. Over the years Gulfood has proved as an important marketing platform for ALLANASONS and IFFCO to “Step Forward” to their strategic vision of being the preferred provider of essential and value added products to everyone, everyday & everywhere.

The specific achievement for IFFCO during 2014 Gulfood is the winning of 2 prestigious awards issued by DWTC for the Al Baker multigrain atta flour on the best healthy food category and Noor Oil “I want the best” campaign, for the best marketing category.

During these years the group is also acting as a key sponsor to the organizers of the exhibition, Dubai World Trade Center (DWTC), by sponsoring the lanyards of entry badges, T-Shirts for their staff at venue and advertising on prime locations of the venue.

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