Strong sales and an impactful social media strategy have contributed to A.R Albisher & Z. Alkazemi Company - the official distributor for Mercedes-Benz in Kuwait - being awarded two coveted accolades at Daimler Middle East and Levant Awards. Held in Dubai on 13 January 2015, the awards took place in the presence of Matthias Luehrs, Vice President of Sales and Marketing at Daimler AG; Mike Belk, CEO at Daimler Middle East and Levant; Dirk Fetzer, Director of Sales and Marketing at Daimler Middle East and Levant and Phil Mayling, Head of Mercedes-Benz Passenger Car Sales at Daimler Middle East and Levant.
Double winners in the Sales and Marketing segment, A.R Albisher & Z. Al-kazemi Company earned awards for the ‘Best Ever Sales Results 2014’ and the ‘Best Online/Digital Campaign 2014’, demonstrating their leadership in tangible sales results and their effective adoption of digital marketing channels.
Michael Ruehle, CEO, Abdul Rahman Albisher & Zaid Alkazemi Company commented: “We are proud to win two such prestigious awards and receive acknowledgement from the Daimler community. 2014 was an extremely successful year for us with a number of high-profile product launches and exciting new models arriving in the showroom. Our Kuwaiti customers have proved to be both discerning and loyal and we are grateful for the continued support. We are confident that we will again be able to maintain strong customer-service standards and record strong growth in 2015 as we roll out even more new models and launch a number of engaging digital cam-paigns.”
The unparalleled line-up offered by Mercedes-Benz high-performance AMG sub-brand was another large contributor to high sales performance. The turbo charged, torque fuelled AMGs brought a more aggressive look and a higher level of performance and handling, led by the CLA 45 AMG which proved popular since its market entry.
A series of well-constructed promotions covering seasonal holidays, pre-owned vehicles and safety service-weeks also garnered considerable atten-tion, helping boost vehicle sales and highlighting the Kuwait distributor’s marketing presence.
In the digital realm, DGM Kommunikation continued to carry out Mercedes-Benz Kuwait’s creative digital and marketing strategy for the fifth year run-ning, contributing valuably to a wide range of campaigns including the win-ning “Guess the Star”, across both Instagram and Facebook channels. Mer-cedes-Benz fans were offered a chance to test-drive the all new C-Class for a weekend after a series of snippets and teasers in video format of Mer-cedes-Benz cars were posted on social media channels, with correct model guesses earning followers a chance to win. High level interaction was gen-erated, increasing footfall and followers to both sites and piquing the interest of automotive enthusiasts.
“Although 2014 was a very successful year, we are continuously striving to better our performance and are confident we will once again surpass sales and customer expectations in 2015. With launches of the AMG GT S, GLE Coupe, GLC-Class, GLA-Class, M-Class facelift (GLE Class) , A-Class Facelift and of course the much awaited Mercedes-Maybach S-Class in the pipeline, it is sure to be a big year for us,” added Ruehle.