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Transform yourself this summer with ICONIC SUMMER ’14 collection
June 10, 2014, 3:50 pm

Update your summer wardrobe with Iconic Summer 14 collection for women and men. The women’s collection focuses on three covetable trends Sports Chic, Retro Romance and New Boho. The Iconic Summer ’14 collection for men is an embodiment of casual elegance, sophistication and attitude of the by-gone era.

SPORTS CHIC: The sports trend goes luxe by moving from the simple, clinical looks of previous seasons to take on a more luxurious, glamorous edgy feel. Expect minimal and simple relaxed silhouettes with textured surfaces in pieces like shift dresses with soft shoulders.

 RETRO ROMANCE:  Summer without flowers doesn’t seem complete does it? The collection showers romance in the air by flirting with overtly feminine looks, incorporating a pretty palette of pastels with a bouquet of floral prints. Pure white, sunshine yellow, yves klein blue, mint green are the prominent shades used lavishly over lace and guipure fabrics.

NEW BOHO: The evergreen carefree trend of the Nature Girl explores updated festival looks with 1970s influences drawn into the mix. Festival trend staples include maxi dresses, full length skirts that will create a casual vibe and bypasses the usual hippy boho aspects.

The 2014 men collection will showcase three key trends that will ensure you look effortlessly stylish this season.

50’s RETURN (MONOCHROME):  Channel the inner chic retro man in you as you relive the fond memories of the 1950s with influences coming from the highways and byways of the USA. Think bad boys, early rockers, 50s B-movies, all mixed in with retro monotone floral and geo prints and clean tailoring. Achieve this trendsetting look in fabrics like new polkas, satin shirt, micro ginghams, jacket weights and embroidery. 

CRUISE RESORT:  The nautical trend is a statement that continues to linger and provides fashion an everlasting look that only evolves every season. This commercial, preppy-nautical trend brings together several of the season’s key fabrics like natural linens- wovens/ jerseys, slubby canvas, smooth cottons, jacquard knits and wovens. Prints like florals, preppy spots and stripes and silhouettes form an easy and cohesive casual smart look.

REMINISCE: Embrace the carefree outlook of a nomad and incorporate the rustic elegance in preppy summer smart casualwear enhanced with a refined, tailored aesthetic. From bold neo geo patterns, updated through textural applications and decorative geometric repeats, this is an ideal 70’s summer holiday look.

Earthy tones dominate the trend that reflects the influence of nature with shades of sand and beige with summer olives. Add to it a bright palette of vermilion orange and bright yellow which adds to the glory of summer.

Head over to ICONIC and shop our latest Summer collection available at The Avenues, The Mall, Level 1. 

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