Arrangements and preparations have been completed for the 18th ‘Hala February’ festival that will kick off early next month, said the Higher Organizing Committee on Saturday.
The annual month-long national festival is part of the efforts to stir tourism, shopping and the entire economic scene, committee member Walid Al-Saqa'bi told local media. Hala February 2017 will include a variety of events and activities, for all ages, including intellectual, literary, cultural, religious, entertainment and sports to promote Kuwait's civilized image, added Al-Saqa'bi, who is also head of the festival's media committee.
Over the past sessions, the festival has come to constitute a landmark event for promoting tourism and economy, as well as shedding light on the aspects of renaissance in Kuwait, consolidating the country's status on the regional and Arab tourist map, he said.
Al-Saqa'bi noted that the 2017 version will also focus on youth's small and medium-sized enterprises and initiatives. Four major private sector malls are taking part in the festival; one of the most successful shopping events in the Gulf, he noted.
The sector's participation in the Hala February is growing year after year, he said, expecting up to 10 million reward coupons to be offered over the month.
Hala February 2017 will offer prizes worth US$ 2 million through a multitude of activities, including daily ones, cash and other kinds of awards. Many of the prizes will be handed over to winners live on and by Kuwait TV. Al-Saqa'bi expected a 20 percent increase in participation in the festival.