The Central Kuwait Blood Bank launched the 'Be the 1' Blood Donation Campaign under the patronage of Minister of Health Dr. Ali Al Obaidi on 13 June at the Prestige Ballroom, The Avenues. It is the first blood donation of its kind endorsed by Portugal football player Cristiano Ronaldo.
A celebration was also held to mark the occasion of World Blood Donor Day.
The campaign aims to encourage all members of society to donate blood in order to help save lives, according to an interview from the Head of the Blood Transfusion Department at the Ministry of Health Dr. Reem Al-Radhwan.
She added that the main challenge facing the Kuwait Blood Bank is the acute shortage in the blood inventory during Ramadan and summer months to less than 600 bags compared to the demand of over 2,000 bags needed during a crisis. Visitors present for the function donated blood with the help of onsite medical professionals.