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Alanba newspaper partners with KidZania to inspire literacy among Kuwait’s youth
August 27, 2017, 12:55 pm
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KidZania Kuwait, the exciting kid-centric metropolis and Alanba, a leading newspaper in Kuwait, joined hands to instill the love for literacy among Kuwait’s youth. As part of the collaboration, Alanba Newspaper will sponsor the Newspaper Editorial Establishment in KidZania, where children can partake in a range of exciting and hands-on activities to learn more about the newsroom organization.

The new collaboration was celebrated in an opening ceremony held at KidZania on 26 August, 2017, which was attended by the KidZania Kuwait Management team, Alanba Newspaper’s Editor in Chief, Yousef Khaled Al Marzook alongside Alanba team.

This step came as part of KidZania and Alanba Newspaper’s unified vision to inspire children by immersing them in real-life scenarios that are both educational and entertaining. While KidZania continues its mission in helping children get ready for a better world, Alanba, through this collaboration, aims at empowering children by helping them realize the role of literacy, the key component every journalist must acquire, in delivering good-quality, authentic and novelty news to the readers.

At the Newspaper Editorial Establishment, children will be allowed to experience a day in the life of a journalist, photographer or a sales agent, where each profession will require them to complete a specific task by conversing with other children around KidZania. This will help children build the confidence they need as well as acquire creative, teamwork, critical thinking and independence skills, which are essential to any profession in the real world.

Fernando Medroa, Vice President of Leisure and Entertainment at M.H. Alshaya Co., said: “We continue to welcome new opportunities of collaboration with the right partners in the market. Joining hands with Alanba, a leading newspaper in Kuwait, means that we maximize our efforts to teach children about the core values of journalism which include truth and accuracy, independence, and fairness in news delivery, by learning by the top experts in their own profession.”  

Editor in Chief at Alanba Newspaper, Yousef Al Marzook, commented: “In line with its commitment to its corporate social responsibilities, and its belief in the necessity of educating children of the importance of media, their role, ethics and principles, and work foundations, Alanba is being part of this exciting and awareness-raising experience to offer the chance to hundreds of thousands of children, visiting visit KidZania annually, to enjoy and experience of the journalistic work.”

During their presence in KidZania, Alanba will be keen on raising awareness on the role the press has in adding value to people and the local community by delivering authentic news, and why it is essential for the future generation to keep up to date with the news.  

The Newspaper Editorial in KidZania is now open to children between the ages of 4-14.

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