The Gulf and the Middle East region are emerging as an important tourism generating market for India. Realizing the importance of the State of Kuwait which is an important source market in the region, the India Tourism, Dubai along with Embassy of India, Kuwait organised a Know India Seminar which took place at Hotel Crowne Plaza on Wednesday, 29 October, 2014.
The 'Know India' seminar was organized to provide a glimpse of the attractive tourism products as well as the countless cultural, spiritual and travel experiences that India offers as a tourist destination. The highlight of the 'Incredible India, Know India' seminar was the representation of India as a multi-faceted tourist destination for luxury, wildlife, and wellness / medical tourism. India has evolved as a round the year destination and all efforts are being made to develop niche products like wellness and medical tourism; adventure and wildlife tourism; film tourism; monsoon tourism; golf, polo and sports tourism and MICE tourism, while at the same time adding value to the cultural and heritage products of the country.
The members of the Travel Industry and Media of Kuwait got an opportunity to meet members of the Indian travel industry and know more about the tourist attractions of India and also experience traditional Indian cuisine during the Seminar.
The Gulf and the Middle East has been showing a positive growth of Foreign Tourist Arrivals to India over the last 2 to 3 years with around 3,43,113 tourist arrivals registered during 2013 showing a growth of nearly 17.9 % over the previous year. As traffic from GCC to India is concerned, there has been a whooping increase of 33.5% from Saudi Arabia over the last year, followed by Sultanate of Oman by 25.1% and 23.6% increase from UAE which clearly indicates that the interest of Arab Nationals is increasing every year and preferring India as a favourite Tourist destination.
The tourist traffic from Kuwait to India was over 10,000 during 2013. We expect more tourists from Kuwait to India during the current year, as the awareness about India is growing every year
The Know India Seminar in Kuwait is a part of the three events being organized in the Region i.e., Muscat, Doha & Kuwait to promote the India Tourism products in these important markets.
Foreign tourist arrivals into India have witnessed a steady increase over the years, touching 7 million in 2013, with an annual growth rate of 5.9 %,
India Tourism has launched a new International Campaign ‘Find What You Seek’. This campaign indicates a paradigm shift with the focus now being on the consumers. The campaign highlights that tourists from the world over can find the destination or product of their desire in India, be it heritage sites, forts, beaches, backwaters, lakes, mountains, adventure, wildlife, culture, festivals, medical, wellness, MICE, religion or shopping. India offers something for everyone and is truly an incredible destination with a range of products as found nowhere else. The new campaign will help in further promoting India as a multi-faceted all - year tourist destination.
Medical & Wellness tourism
India has emerged as a Destination for Medical / Wellness Travel in GCC countries. The percentage of Foreign Tourist Arrivals visiting India for Medical Treatment has been increasing over the years and growing rapidly since the year 2000. India is poised to become a hub for medical tourism because of several factors viz. world class hospitals with latest technology; highly skilled Indian physicians and surgeons; low cost of treatment; excellent quality of care and nursing; comparatively less waiting time for availing of medical services; India’s traditional healthcare therapies like Ayurveda & Yoga combined with allopathic treatment providing a holistic wellness destination.
India is also popular for Wellness Tourism with the ancient practice of healing, yoga and Ayurveda which has been known for more than 5,000 years and now it is time for the world to experience it. Wellness tourism involves rejuvenation of the body, mind and soul and India has its own edge because it has world-class infrastructure and comfort levels that people of Kuwait share with India.
Kuwait is also a major contributor to India’s Medical & Wellness tourism as India is a short haul destination and also due to the confidence bestowed in the Indian Medical Facilities / infrastructure make it an attractive medical destination for the Kuwaiti people. India has taken many steps to liberalise the visa regime.